In other words, you don’t want to greet people with a giant stock photo that takes up the entire above the fold area of your page. Which is why it’s super important to hook people the SECOND that they land on your website from Google. When someone clicks on your site in the search results, then clicks back to Google, that’s a signal to Google that your page is a BAD fit for that result. …and you’ll get a score along with a list of detailed recommendations. This step is all about making sure your content is easy for people to read, skim and consume.
How Do You Make Sure Google Can Index Your Site?
That’s why it is essential BHS Links to pay close attention to Google’s ranking factors. These factors are constantly evolving along with Google’s search algorithms. They help deliver the most relevant content for a better user experience.
And learning directly from their official SEO resources means you’ll get information directly from a trusted authority. If you run a business website, a quality SEO tool set is an investment that will definitely pay off. Not only will it help you make informed SEO decisions based on data, but it will also save you a lot of time. Website architecture is the hierarchical structure of your webpages and how they’re linked together. Generally, Google wants to rank unique content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).
Optimizing a Website for Google Search
Search engines like Google publish best practice guidelines, and many professional SEOs share their findings from working on hundreds of sites. For most of us today, when we need something—whether it’s an answer, an idea, a product, a strategy, or a service—we start by asking search engines. So just as search engines have become important in our lives, they have also become integral to many business marketing strategies.
- Since 1997, SEO Inc. has been devoted to mastering the science and art of Professional Search Engine Optimization, always staying ahead of SEO trends and algorithm updates.
- The Search Essentials outline the most important elements of what makes your website eligible to appear on Google Search.
- This page on my site is optimized around the keyword “Channel Description”.
- Parts of the URL can be displayed in search results as breadcrumbs, so users can also use the URLs to understand whether a result will be useful for them.
- Partnering with a professional SEO company ensures your website stays ahead in search engine rankings.
Measuring Conversion Rates and Click-Through Rates for SEO Success
Search engine optimization (SEO) is the practice of enabling search engines to index and surface content. You’ll see how much of your search traffic comes from branded keywords and how these keywords perform in Google Search. There’s a high chance you can improve the CTR by writing a better title tag and meta description for the page that ranks for the query. Sometimes the overall performance can be influenced dramatically by a change in a specific country, a ranking drop of s single big keyword or a performance issue on a specific type of device.